Machogear: Under The Hood’s Kellogg Clothing Line.

If there’s anything that gets the nostalgia flowing towards our childhood it’s the snap, crackle pop of “Rice Krispies” cereal resonating throughout the breakfast nook, a.k.a. living room/dining room. That and G.I. Joe, the great American hero!
Under The Hood apparel has taken iconic Kellogg’s images and plastered them all over t-shirts and denim leaving clothes looking like a Brazilian carnival float and something out of Willy Wonka’s never before seen closet. This, friends, is not making us feel warm and nostalgic inside. At all. Instead, it’s making us dizzy. And a feeling of embarrassment follows immediately. It’s like watching the Miss South Carolina chick talking about “the such as South Africa, and the Iraq and American education of the U.S. Americans”, or whatever the broad was talking about. Clothing pics after the jump.

Look Book [Under The Hood]
Kellogg’s cereal street wear is here at least [Gawker]
Images [Under The Hood]