Now The Taco Bell People Wanna Give Us Health Tips!

A few weeks back, we gave the good people of Nestle, purveyors of candy and Hot Pockets, the business for offering tips on healthy living despite selling some of the most unhealthy food products known to man.
In the interest of fairness, we must also go after Yum! Brands, makers of KFC and Taco Bell among other things, which has also launched a free website designed to help people lose weight for the new year.
Huh?

As part of the Company’s overall Health and Wellness “Keep It Balanced” effort, Yum! and its brands are offering consumers around the world a free, month-long trial membership to an online wellness and fitness training tool called eFIT4Me on their websites. eFIT4Me is an interactive and easy to use complete lifestyle management system that features customized fitness programs, identifies eating patterns, recommends nutritional habits and includes motivational and goal tracking tools that constantly evolve as members update their progress.

Yum! is also partnering with renowned University of Louisville’s men’s basketball Coach Rick Pitino to educate consumers about the importance of fitness in a balanced lifestyle. Coach Pitino is working with Yum! to help promote physical activity by participating in a public service announcement as well as monthly online exercise tips featured on the Company’s Keep It Balanced website, www.keepitbalanced.com.

“We are committed to continue offering ‘Better for You’ menu options, educate consumers about the foods they eat, and promote exercise so they can maintain a balanced lifestyle,” said Jonathan Blum, Yum! Brands chief public affairs officer. “We are proud of our partnership with Coach Rick Pitino and our free online exercise program, and our goal is to help reinforce the importance of physical activity as part of a healthy lifestyle.”

Right now, Taco Bell is running a radio commercial for some sort of new burrito made of nacho cheese and ground beef, the selling point being that you can get double the meat for just 89 cents. Sounds healthy to us. Plus Rick Pitino!
For All Those with New Year’s Resolution to Get in Shape, Yum! Brands, KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W Restaurants Launch Free, Global Online Personal Fitness Training Program [Business Wire]
Image [Can You Eat?]