The Best Super Bowl Ads Are Remind Us Of Happer Times
19 January 2009, 11:00 AM. By Alejandro de la Cruz
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Can we be in store for a bummer Super Bowl? We’re not talking about the teams—although the Steelers aren’t a touchdown favorite over the Cardinals because people expect it to be a close game. The economy, however, has a much different take on the proceedings, causing the real reason the Super Bowl is aired—advertising—to have a much different tone this year. And that tone is going to be depressing. GM, FedEx and Gamin aren’t even taking the $3 million ads out this year, thinking that it’s better to sit this year out than be seen as capitalist pigs by the pigs stuffing themselves on 20-foot sandwiches at home. And those who are advertising are toning it waaaay down. Kia, for example, has decided to swap out a commercials highlighting one of its crappy cars for one highlighting it’s deal where you can drop a lease for said crappy car if you lose your job. What? Come on, guys—where are the talking animals, bountiful breasts and jive-talking puppets we’ve come to love and hate more than the game itself. After the jump, some of the best Super Bowl commercials we’ve come to love, a list which doesn’t look like will have any additions to this year.
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