PETA, We May Have Been Wrong About You

PETA, the animal rights/advocacy group, plans to put up the above billboard advertisement near Tiger Woods' Windermere, Florida home to raise awareness about the importance of spaying or neutering your pets. The People for Ethical Treatment of Animals are currently looking for a local advertiser brave enough to run the billboard. So for no one has stepped to the plate, probably out of fear of being sued until there's no tomorrow. Still, this hasn't discouraged PETA. According to Virigina Fort, a campaigner for the advocacy group working on the billboard:

It's a fun, tongue-in-cheek approach. We hope these billboard companies will understand... The world has been transfixed on Tiger's life after Thanksgiving. We're putting the focus where it needs to be... We're sure Tiger will appreciate our attempt — from a story that's distracted the world and followed Tiger — to turn it into something positive for little tigers.

Right. Because a man notorious for controlling his public image will be totally okay with you using it to disparage him even further. We wished we lived in that land of magic make-believe that you do, PETA. Not surprisingly, Mark NeJame and Mark Steinberg-- Tiger Woods' attorney and agent, respectively-- have not commented on the billboard.

PETA plans Tiger Woods billboard in Windermere [Chicago Tribune]