Nike's "Tecate" Shoe: Do We Like It? Or Are We Offended?

25 Aug 2010 | 13:38

	Tweet

Traducir al Español

Advertise with us

Guanabee Staff

Publisher/Sales
Daniel Mauser
Managing Editor
Cindy Casares
Associate Editor
Marcelo Baez
Contributing Editor
Ohhellsnah
Contributing Editor
Julio Torres
Contributing Editor
El Guapo
Associate Art Director
Liran Okanon

Have you seen, heard or read something interesting lately?

Tip your editors

Interesting Links

Viral

Nike has a new shoe called "SB Tecate Dunk" and it's obviously inspired by the Mexican beer Tecate. (Well, at least the color scheme is.) Should we be offended that yet another corporation has, like a greedy little b*tch, assimilated a cultural icon -- in this case, the Mexican working-class PBR equivalent Tecate -- just to take our money? Or should we be proud about Tecate's recognition by an international "cool" footwear brand? Take it to the comments, kids.

What do you think?

LOL
CHISPAS
AY DIOS MIO
QUE CUTE
NERDO
NACO
CURSI
QUE COOL

You must login to use this feature.

Share This Article:

Email the author:
marcelo@guanabee.com

Email this article to a friend

Related Tags:

assimilation, basketball, beer, mexico, nike, nike tecate shoe, sports, tecate shoe, wtf

Comments

laroncha August 25, 2010

Tecate gives me gas
Reply
- Nacomprende August 25, 2010
  
  It's cause it's soooo light. So instead of pissing it out, you fart it out.
  Reply

el smrtmnky August 25, 2010

i'm waiting for the jarritos wedge from jimmy choo
Reply
- Ay_Mija August 25, 2010
  
  <3
  Reply

Ay_Mija August 25, 2010

You wouldn't know it was "inspired" by a Tecate can unless someone said so. It's very subtle, and companies/artists find inspiration everywhere, this seems inoffensive. Is Tecate in on this? Either way, it's not like it's a special pair of jaguar-print high tops named Air Tenochtitlan with little feather headdresses on the side, guacamole-colored shoelaces and an Aztec clock on the sole.
Reply
- Ay_Mija August 25, 2010
  
  According to the interwebs, Nike released a Heineken-inspired shoe some years back and Heineken demanded that it be pulled from stores. So this might be unofficial. But would Tecate complain? Probably not, right?
  Reply
  - Nacomprende August 25, 2010
    
    It's true, we could also look at the fact that Tecate is a product too. And I guess this is a better color scheme than say, Corona's.
    Reply
    - Ay_Mija August 25, 2010
      
      Tecate is not as big as Heineken so I'm sure they'd love the free publicity.
      Reply
- Blotto October 2, 2010
  
  Subtile? No. It's got all the elements and colors of the Tecate can. Anyone who is familar with the Tecate brand will make the connection immediately.
  Reply

Patrick Jason Rodriguez August 25, 2010

I'm offended ... as a beer drinker.
Reply

gomad January 28, 2011

even if it was based on the tecate can, why would anyone be offended by it? the only one who could complain I guess would be cerveceria cuauhtemoc, for using the term 'tecate' and the same color combination?
Reply